From Allstate to Volkswagen, from banking to breath mints to breakfast cereal, mainstream businesses have evolved their advertising and targeted their marketing dollars to court the queer community. Homo-Promo Advertising outlines the history of marketing mainstream products and services to LGBT/queer consumers, from the late 1960s to this week's newsstand. Accompanied by selections from a collection of over 500 ad scans and video clips, the presentation reveals some of the more famous, infamous and hilarious examples of this phenomenon, and sparks lively discussion among attendees as to the social, economic and political implications of this topic. Attendees have the opportunity to share and compare what it means personally to be targeted as consumers, how to (or how not to) buy into these powerful brand messages, and what it means for the greater queer community.

This program is constantly evolving, now in its seventh iteration since its inception in 1999 as an undergraduate independent study. Homo Promo has been presented standing-room-only in venues all across the Midwest, and has received rave reviews on conference evaluations. For more information, to request copies of attendee evaluations, or to book Homo Promo for your conference or class, contact Curt Lund at curt@trueenough.com.